Eastern Bridge Ltd is a UK and Isle of Man firm working across two very different areas: business consultancy and technical expertise. Two audiences, two vocabularies, and one company that needed to look credible to both.  

We built the identity, then structured the website so each division could speak plainly to its own audience without the brand splitting in two. The technical section had to read as competent to engineers. The consultancy section had to read as trustworthy to boards. LinkedIn carried both, because in this market that is where the decision makers already are.